Lebanese cuisine is known to represent the very best of Middle Eastern food the world over. So to be brand leader on Middle Eastern foods in Lebanon means a lot.

On what is the success of Alwadi Al Akhdar based? In one word: Quality.

We are insistent on consistency

Like any conscientious cook, we shop around for the best quality products from the best possible sources.

Currently we buy fava beans from the UK or Canada. We buy sesame seeds from Sudan. We apply consistent quality standards across all the produce we buy. We insist on having exactly the right grade time after time after time.

Seeds, pulses vegetables and other ingredients are carefully checked and sorted. We can even spot the slightest on individual chick pea using the most sophisticated electronic color sorting equipment at our processing plant in Lebanon.

The proof is the eating

You won’t find any artificial preservatives, any artificial coloring or flavoring in Alwadi Al Akhdar products. Quite simply, we prepare our foods with the same care you would at home, but using the latest food technology combined with those traditional secrets of preparation that go into making a superior product.

Take our Baba Ghannouge (Eggplant Dip) for example. We remove the skins of the aubergines in the traditional way: by roasting them. It takes a lot longer than the methods many of our competitors use. But it’s the only way to achieve that real home-prepared flavor that distinguishes our Baba Ghannouge from other Eggplant Dip. And, because roasting removes the excess water, our Baba Ghannouge actually has more aubergine in it.

Similarly, the sesame seeds for our Tahina are first mechanically peeled and plunged in to water to separate the husks naturally. They are the gently roasted before being ground into paste at low speed.

You can certainly taste the difference between our Tahina and lesser-quality sesame seed paste produced using high speed grinding machines. And as one taste of our Halawa will tell you, we’ve obviously mastered the secret of producing a superior Tahina; the most important ingredient that goes into making our Halawa just that little bit better.

The formulation of our specialty jam range is also based on traditional home recipes, the production method ensuring that the finished product is just like homemade jam, full of whole pieces of fruit.

Quality control is another cornerstone of our success. Nothing is released for sale before being stringently tested for quality and consistency of standard.